APA Spotlight

Meet the New Board members of the Automotive Press Association

Dan Barbossa

Ford Broadcast & NYC Communications

Before joining Ford in 2016, Dan spent 15+ years in television as a producer for Good Morning America, Today Show, CBS Early Show and others.

Pat Morrissey

Director General Motors Company

Pat Morrissey, Director, Corporate News Relations, Public Policy Communications and Manufacturing Communications – General Motors Company

Mark Schirmer

Cox Automotive

Mark Schirmer is a Detroit-area native with more than 30 years committed to the automotive industry, working both sides of the media / PR fence. Prior to joining Land Rover North America as General Manager of Communications in 1997, Mark worked for eight years on the editorial team at Automobile Magazine, based in Ann Arbor, Michigan. He served 15 years in the Ford Motor Company PR dept. (2001 – 2016) and, while at Ford, worked for three years as Deputy General Manager of Communication at Mazda, based in Hiroshima, Japan. Mark is currently Director of P.R. for Atlanta-based Cox Automotive, the industry’s leading automotive services providers. He lives and works in Ann Arbor.

Michele Tinson

Hyundai Motor North America

Michele Tinson is a Detroit native with more than 25 years in the automotive industry with various executive leadership positions at Nissan North America, Saab Cars NA, Continental and TE Automotive. She works for Hyundai Motor America as Corporate and Product PR Regional lead based in Detroit. She’s a proud mother of three grown children and aspires to one day complete a full marathon.

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